Most sellers these days expect their home to be professionally photographed. It's important to remember that sellers are also buyers and have likely been on the internet looking at properties. The last thing they want is for the house they're selling to leave a bad first impression online. Realtors must also recognize that the way they present a listing is a direct reflection of them as sales people, and the commitment they offer to clients.
1. Potential buyers have a better expectation and feel for the home before even visiting. On the Internet, homes with better photos get more clicks. The more views your listing gets, the more potential buyers you reach.
2. The listing agent is viewed as a marketer who presents his/her listings in the best way possible.
3. Great photos often generate multiple showings and multiple offers resulting in a higher sales price.
4. The Realtor becomes a hero to their seller often resulting in referrals to friends and family, more listings and a higher annual income for the Realtor.
5. In future listing interviews you are able to use those photos to impress the homeowner that you will present their home in the best way possible. We are an image driven society and people are drawn to a great photo. $100-$150 spent to hire a professional photographer now turns into thousands of dollars of commission back to you now and later.
6. Securing more listings means more happy sellers, more potential referrals and another factor to brag about during future interviews. Simply put, the more listings you get, your image of success is stronger which generates more listings and money in your bank account.